GreenLead
Source
Sell More Cannabis
Apps  |  Both

Surfside audiences that start before the first purchase.

Surfside builds your audiences from purchase data, so they only include people who have already bought. When someone browsing your menu clicks Accept, we onboard them into your Surfside account as a hashed first-party audience, so the shoppers who left without buying are in the next campaign too.

Free scan. About twenty seconds.

Surfside: Hashed on the way in. Unclipped on the way out.
Hashed on the way in. Unclipped on the way out.

How it works

Grow Surfside audiences from existing website traffic.

Every visitor who clicks Accept is hashed and onboarded into your Surfside account as a first-party audience, refreshed as new records arrive rather than uploaded once a quarter. From there it runs everywhere Surfside runs. Offsite, across connected TV, mobile, web, and social, to bring them back to the menu. Onsite and in-store once they arrive. And through Data Activation, licensed to the brands you carry as an audience that is identified and consented, not just purchase-based. Surfside's attribution then ties the campaign to the sale, so you can watch the visitor who once left as a stranger come back and buy. We add the person, never the cart.

  1. 1A visitor says yes on your site.
  2. 2GreenLeadSource matches the record and writes the receipt.
  3. 3The record lands in a first-party audience in your Surfside account, ready for cannabis-compliant programmatic.
Surfside audiences that start before the first purchase.

What we send, and how.

Consent receipts travel as a tag, property, or field. No destination has a receipt object of its own, and every field is one the visitor agreed to.

What it is
GreenLeadSource integration with Surfside
How it connects
API
Where it delivers
First-party Audiences, Retail Media Network, Data Activation
What we send
Enriched Customer Contact, with its consent receipt
Amount
Roughly 30% of website traffic
Surfside: Opt out, and the strip comes off the wire.
Opt out, and the strip comes off the wire.

Late bulletin

See our future together!

Want to see what we can do together? Put in your real website address and we will analyze your traffic, review your marketing tools, and predict the final outcome of GreenLeadSource activated and collecting new customer contacts.

  • A real browser load of your homepage, screenshot included
  • Every tag that fires before a visitor can answer
  • Your privacy policy, lined up against what the site does
  • Your monthly traffic and the customers it would produce
Free scan, about twenty seconds Sell More Cannabis