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Sell More Cannabis

Editor's Note

The Dispensary Record  |  September 25, 2026  |  Aaron Phillips

Editor's Note No. 1: Why a software company is starting a newspaper.

Nobody counts what dispensary websites do to their visitors. We scan them for a living, so we are going to publish the count, in the open, every quarter.

Cartoon of the budtender shoveling stamped cards into a boiler-shaped machine of gears and gauges while two customers drop in their own cards; hoses run to a mailbox, a register, a laptop and a blank billboard as the auditor reads a gauge.
Six desks, one question: what happened before the visitor said yes?

Headset publishes what sells. Leafly counts the jobs. Nobody publishes what a dispensary website does to the people who visit it: which tags load before anyone is asked, how many visitors leave without a name, and which stores are getting sued over it.

We happen to measure exactly that. The Sell More Cannabis scan loads a homepage in a real browser, watches what fires before a visitor can answer, reads the privacy policy, and models the traffic. Every store that runs the scan gets its own report, privately. Run enough of them and a picture of the whole industry appears. That picture is the Record.

What we will publish

Six desks, each with a plain job.

  • Missing Persons Desk covers the 98 in 100 who browse the menu and leave without a name.
  • The Docket tracks the privacy and consent suits, from the filings, in plain language.
  • The Leak Index is the quarterly count: what fires before consent, by state and by platform.
  • Shop Floor is playbooks for the stack you already run and for the big weekends.
  • Staff Cartoon is one panel a week.
  • Editor’s Note is this: the founders building the thing in public, circulation numbers included.

The rules we set for ourselves

Aggregates only. No store’s result goes on a page unless the store asks for it. Modeled numbers are labeled modeled, every time. Every stat carries its sample size, its date, and a link to how it was made. Allegations on the Docket are allegations. Nothing here is legal advice.

And one more, because a privacy publication that leaks would be a joke: this site asks before anything runs. Scan it and see.

Where we are today

Twenty-five sites in the first scan set, drawn from eight cities in eight legal states. A small set, so the numbers are directional. Circulation: zero. First edition of The Late Edition goes out Thursday. If you run a dispensary site, the fastest way to be part of the count is to run the scan.

Aaron, for Andy, Jason, and Stefan.

Edited by Andy. Corrections to hello@greenleadsource.com.

Late bulletin

Scan desk  |  Free, before the rush

See our future together!

Want to see what we can do together? Put in your real website address and we will analyze your traffic, review your marketing tools, and predict the final outcome of GreenLeadSource activated and collecting new customer contacts.

  • A real browser load of your homepage, screenshot included
  • Every tag that fires before a visitor can answer
  • Your privacy policy, lined up against what the site does
  • Your monthly traffic and the customers it would produce
Free scan, about twenty seconds Sell More Cannabis