Missing Persons Desk
Bulletin No. 1: 96 in 100 dispensary sites fire a tag before anyone can answer.
Twenty-five dispensary homepages, loaded once each as a first-time visitor. Twenty-four had already sent something to someone before the visitor could say a word.
- 0 % of scanned dispensary sites fire at least one tag before a visitor can answer 25 sites scanned · modeled traffic
Last seen: the menu page. Time: the moment it loaded.
In the first Sell More Cannabis scan set, 24 of 25 dispensary homepages fired at least one tag before a visitor could answer any question. The median site loaded three. Only nine of the 25 showed a consent banner on first view, and six of those had already fired tags by the time the banner appeared.
What “fires before consent” means
The scan opens the homepage in a real browser as a first-time visitor: no cookies, no prior answer. Every request the browser makes to another company before any consent answer is recorded. A tag manager counts. An analytics tag counts. An ad pixel counts. A session recorder counts. The age gate does not count as an answer, because “Are you 21?” is not “May we remember you?”
What the 25 looked like
- 36% showed a consent banner on first view.
- 16% loaded an ad pixel before consent.
- 24% started a session recorder before anyone agreed.
- 12% had no privacy policy linked from the homepage, and another 20% had one older than two years.
- 88% asked the age question before the menu.
Why it belongs on the Missing Persons Desk
Every one of those tags learned that a visitor arrived. None of them told the store who it was. That is the shape of the problem: the site leaks the visit and keeps nothing. The banner that asks first reverses both halves. Nothing fires until the visitor says yes, and every yes comes back as a name, an email, and a receipt.
Twenty-five sites is a small set. The count grows every quarter, and the method is public. If you want to know where your own site stands, the scan is free and nobody is contacted.
Edited by Aaron Phillips. Corrections to hello@greenleadsource.com.