The Docket
New on the Docket: the Uncle Ike's pixel suit, in plain words.
A Seattle dispensary is the first widely reported store sued under a state health-data law and the federal wiretap statute over what its website loaded. Here is what the complaint says, and what it does not.
In November 2025 a proposed class action was filed against Uncle Ike’s, the Seattle dispensary chain, in federal court in the Western District of Washington. The complaint names two theories: Washington’s My Health My Data Act and the federal Wiretap Act.
What the complaint alleges
The complaint alleges that tracking pixels on the dispensary’s website shared visitors’ medical-card appointment details and purchase information with Google, without the visitors’ consent. Those are allegations. Nothing has been decided.
Why it is on the Docket
Three reasons, and none of them is the name on the door.
- The statute pairing. My Health My Data treats information about a person’s health, including where they seek care, as protected. Pairing it with the wiretap statute turns “a pixel sent data” into two claims at once. Expect the pairing to travel to other states with health-data laws.
- The trigger. The case turns on what the site loaded before anyone was asked. That is the same thing the Sell More Cannabis scan measures, and in the first scan set, 96 in 100 dispensary sites fired at least one tag before a visitor could answer.
- The consent question. The defense in these cases increasingly argues that a posted privacy policy is consent. In the Sunburn Cannabis matter in Florida, the plaintiff answered in July 2026 that a policy disclaimer does not by itself mean users consented. Whichever way courts land, a recorded yes with a receipt does not depend on the answer.
The numbers behind the wave
California’s CIPA allows $5,000 per violation without proof of harm. Federal wiretap claims allow $10,000. Florida now trails only California in the volume of these suits, and a federal judge in California wrote in October 2025 that the language of CIPA is a total mess. Unsettled law is why the Docket exists.
What to do with this
Not legal advice, but a reading list with dates: load your own homepage as a stranger and see what fires before you are asked. The scan does that in about twenty seconds. Then take the result to counsel.
Source: Law360, November 2025 (law360.com/articles/2409054); Law360, July 10, 2026; Fox Rothschild data privacy blog, April 2026.
The Docket reports from public filings and published coverage. Allegations are allegations until a court says otherwise. Information, not legal advice.
Edited by Aaron Phillips. Corrections to hello@greenleadsource.com.